It all started with an in-class challenge. For 49 days, I did a piece of typography art everyday. It was a lot of experimenting, including sketches of monograms.
The final assignment in this typography class was to create a branding system. So I developed my new logo and refined my color palette.
I grew attached to my creation and decided to rebrand my design business. Fine tuning took a lot longer. In fact, I believe I am not finished. I have updated my letterhead for agreements and invoices, email signature, and printed business cards.
Designing myself is the hardest. I just don’t know when to stop.