Baby Steps Do Add Up

Halfway through the semester in my typography class, the professor started a voluntary challenge for posting a typography art each day. There were no points or credits attached. To me, there was no risk. I pushed myself to publish one work a day. I soon found joy in practicing different techniques. I also learned more about my style and behavior. In the end, I did the challenge for a full seven weeks, up till the final week.

These daily art pieces were like short musical etudes. They don’t seem much, but deliver quick results. Over time, the effort adds up.

Brand Design: Fitness Apparel

The class assignment was creating a visual identity guide for the fitness apparel brand Verkz. My biggest challenge is, I strongly dislike working out.

I decided to design a brand for people like me. People who enjoy movements as part of daily living. People who love dancing along to beautiful music. People who are attracted to colors and textures. I drew inspiration from traditional Spanish culture and vibrant colors such as flamenco dance, matador outfits, stories of Carmen and Don Quixote, tapas bars, artists such as Salvador Dali and Joan Miro, and architecture by Antoni Gaudi.

I designed the logo, color palette, a promotional image for poster and social media, and a concept of the store. I just had fun with the assignment.