Business Rebranding

Posted on May 3, 2022 by MichelleChiang.design

It all started with an in-class challenge. For 49 days, I did a piece of typography art everyday. It was a lot of experimenting, including sketches of monograms.

The final assignment in this typography class was to create a branding system. So I developed my new logo and refined my color palette.

I grew attached to my creation and decided to rebrand my design business. Fine tuning took a lot longer. In fact, I believe I am not finished. I have updated my letterhead for agreements and invoices, email signature, and printed business cards.

Designing myself is the hardest. I just don’t know when to stop.

Project CELEBRATE

Posted on January 25, 2022 by MichelleChiang.design

I chose “CELEBRATE” as my word of the year for 2022. I simply felt we didn’t put in enough effort in celebrating what we have. After some thinking, I decided to make e-cards available to spread the love!

project-celebrate-01

Please check out the CELEBRATE page on this website. You can save the images or go to the OneDrive link and download the cards you like. Use them in emails, texts, and personal social media. The collection will continue to grow. Please check back often. These images are for personal use only.

My multimedia journey started in 2020. I quickly found my desire to express beauty in this world. I am still new to graphic design and illustration. Hopefully this project will help me develop my skills while providing others a way to express their feelings and spread positive energy.

Baby Steps Do Add Up

Posted on January 11, 2022 by MichelleChiang.design

Halfway through the semester in my typography class, the professor started a voluntary challenge for posting a typography art each day. There were no points or credits attached. To me, there was no risk. I pushed myself to publish one work a day. I soon found joy in practicing different techniques. I also learned more about my style and behavior. In the end, I did the challenge for a full seven weeks, up till the final week.

These daily art pieces were like short musical etudes. They don’t seem much, but deliver quick results. Over time, the effort adds up.

Brand Design: Fitness Apparel

Posted on June 29, 2021 by MichelleChiang.design

The class assignment was creating a visual identity guide for the fitness apparel brand Verkz. My biggest challenge is, I strongly dislike working out.

I decided to design a brand for people like me. People who enjoy movements as part of daily living. People who love dancing along to beautiful music. People who are attracted to colors and textures. I drew inspiration from traditional Spanish culture and vibrant colors such as flamenco dance, matador outfits, stories of Carmen and Don Quixote, tapas bars, artists such as Salvador Dali and Joan Miro, and architecture by Antoni Gaudi.

I designed the logo, color palette, a promotional image for poster and social media, and a concept of the store. I just had fun with the assignment.