[Guest Post] How to Get Your Art Noticed

Photo Credit: Eddy Klaus via Unsplash under License

Getting Started

The art business is notoriously tough to break into. Getting your art noticed by art galleries, potential employers and art enthusiasts requires a lot of hard work, the right platforms and persistence. Building up your portfolio, creating a strong social media strategy and online art presence, and making connections are the key steps to gaining recognition for your art.

 

Harness Social Media

These days, social media is one of the most effective ways to get your name out in the world as an artist. The right social media strategy can make all the difference in how many people view and share your artwork. Pinterest, Instagram, Twitter, and Facebook are all excellent tools for promoting art.

Think carefully about the content you post. You need to give people a reason to follow you in the first place. Post content that you don’t have on your blog or website, like beginning sketches or the first stages of home sculptures and home paintings. Works in progress are a great way to let fans see your artistic process.

But posting good content isn’t the only part of a good social media strategy. Interaction is key. If you want to gain followers, you need to actually get involved in the online art community. Follow accounts similar to yours, leave comments and ‘likes’, and you may find yourself gaining much more followers. It’s also a good idea to join online communities exclusively devoted to posting art online and connecting with other artists. DeviantArt – the largest online social community for art enthusiasts and artists – is a prominent example.

 

Build Your Portfolio

Every artist should have a media kit with a portfolio. If you want your artwork noticed by the curators of art galleries, you need to build up a substantial and impressive body of work. Without it, there is not much chance you will be taken seriously.

As most artists know, the art world is very competitive and you must stand out to be noticed. Your media kit should accurately represent who you are as an artist, and should include a portfolio of your artwork, an artist statement, a brief biography, your press releases, published articles, and an artist business card and brochure.

Photo Credit: NeONBRAND via Unsplash under License

 

Interior Design

Targeting the art gallery market is not the only way to go. There are other ways to sell your art and get exposure. The interior design market is a great example of a massive industry that is always in need of new art. Interior designers are constantly in need for home paintings and home sculptures.

Before approaching designers, do research to make sure their work is in sync with your own, then put together a wide array of pieces for them to choose from. If they find the piece they’re looking for, they won’t mind if you lack experience and training.

Interiorart designers often hang around studio tours, art shows and art galleries – from where you can also gain inspiration. Remember, connection and interaction is essential to getting noticed in the art world. Going out to these places is a great way to meet potential interior designers, employers, art lovers and other artists.

 

Harper is an Auckland-based freelance writer who loves discussing home and lifestyle topics. She has enjoyed the privilege of writing content for local businesses such as Sea Containers. Harper keeps her home simple by choosing minimalistic décor and design. You can find more of her written work on her Tumblr page: Harper Reid.

 

Advertisements

The ‘Flat Stanley’ Project

In spring of 2017, I agreed to help my niece in Northern California with her ‘Flat Stanley’ project. For two weeks, I was to take Stanley to visit various places in Southern California. It was an interesting experience. Below is a list of places we visited. Yes, I took the assignment seriously.
Thursday, 4/6/17
Arrival (Chatsworth)
Saturday, 4/8/17
9301 Tampa Avenue, Northridge, CA 91324
Sunday, 4/9/17
300 E. Martilija Street, Ojai, CA 93023
KNEAD Baking Company
469 E. Ojai Avenue, Ojai, CA 93023
Bart’s Bookstore (Ojai)
302 W. Martilija Street, Ojai, CA 93023

Waypoint Cafe at Camarillo Airport (Camarillo) http://www.thewaypointcafe.com/

740 Ventura Boulevard, Camarillo, CA
Gardens of the World (Thousand Oaks) http://www.gardensoftheworld.info/
2001 Thousand Oaks Boulevard, Thousand Oaks, CA 91362
Thursday, 4/13/17
Belwood Bakery Cafe (Northridge) http://www.belwoodbakerycafe.com/
8735 Tampa Avenue, Northridge, CA 91324
Saturday, 4/15/17
Downtown Los Angeles (Los Angeles)
Little Tokyo
Union Station
El Pueblo
Olvera Street
Millennium Biltmore Hotel
Jewelry District
Sunday, 4/16/17
California State University, Northridge (Northridge) https://www.csun.edu/
Thursday, 4/20/17

The Art of Gift Giving

It is not always easy to know what to gift to show our appreciation. I try to choose something that’s meaningful and suits the recipient. And within my budget.
Arts and Crafts:
Luxurious home fragrances. All the fragrances work with each other beautifully.
These soy candles are soothing. The simply white color doesn’t compete with any decor. 
Beautiful leather flower accessories.
Robot illustrations
Charming leather creations.
Handmade Creations under one roof!
Monthly pop-up shows throughout Southern California
Cultural Experiences:
Museum memberships
tours to local places/events
concert/performance tickets
books
magazine subscriptions
Food & Beverage:
Le Vert thé (available through White Peony Style in the U.S.)
High quality tea from Taiwan.
Baked goods and desserts from local bakery.

Cake, macarons, and cookie from Belwood Bakery Cafe in Northridge, California.

Time Together:
This is the ultimate gift. The best part is you give and receive at the same time!
No matter what I decide to gift, a handwritten card or note is always a nice touch.

Moss Wall Art

We know adding plants to an interior space can add to visual interest and make the space livelier. In recent years, living walls have become popular. However, maintenance for live plants on vertical surfaces can be an inconvenience. I have found something that would add greenery and interest to walls and does not require light or water! Emerald Coast Plantscapes now offers custom wall art made with real moss preserved.
 

I asked my friend Kevin Urquhart, owner of Emerald Coast Plantscapes for more details about this new product:

M (Michelle): Since it is preserved, I assume it doesn’t attract bugs, right? 
K (Kevin): It will not attract bugs. Bugs are attracted to live plants for one of two reasons: 1) they eat the actual plant, or 2) Gnats gather when there is excessive moisture so they can breed and lay their larva. In the case of the preserved moss we use this is not an issue.
M: How about dust? Can it be vacuumed?
K: To dust I would recommend a light feather duster or condensed air held at a distance, like the kind used for electronics.
M: Are there any spaces you would NOT recommend? Restaurants? Hotels? Medical facilities? Classrooms? Are there loose pieces that can fall off?
K: If you were to use it in a restaurant I would recommend placing it as far as possible away from the kitchen as there is usually a lot of grease in the air that sticks to everything then dust sticks to the grease and creates a real mess. Other than that, the only thing I would keep it away from is direct sunlight as this could fade the color quickly. There are loos pieces that could fall if the moss is bumped or rubbed up against.
M: Anything you want to add?
K: Each piece is custom made; shape size etc. We have made them as small as 2’x2’ or we can cover an entire wall. The frames are made to our specifications by a local cabinet maker and we can custom color the frames. Each piece takes on a character of its own making no two pieces are exactly alike. We have just completed a project with a piece measuring 2’ X 7’ in which we placed the client’s metal logo right into the moss.
We can add many elements to the moss such as manzanita branches, driftwood, preserved leaves etc.
We love this new form of creative expression in botanical art. As popular as live vertical wall plantings have become, we have found there are many problems associate with living wall plants. Problems such as expensive installation, maintenance issues with watering and plants outgrowing their space creating high replacement costs. So with the preserved moss you still get a very unique botanical expression with more versatility and less cost and less upkeep.

“We are very excited about the uniqueness of the moss art and the high level of interest we are receiving for custom pieces. Of course, we are also very engaged in delivering the life, warmth and beauty of live plants and services to offices from Santa Barbara to Santa Monica.”

Kevin can be reached at:
kevin@ecplants.com
805-480-9141
ecplants.com
 

Office Decoration

A manager of a medical group was seeking some advice on re-decorating one dental clinic without spending a fortune. The areas she was thinking included the waiting area, hallway, and individual patient “cubicles”. 
Without seeing the actual space and the surrounding areas, I could only give some general ideas as guidelines. My suggestion was using images of the nature. And not buying from big box store to avoid getting something too common.
Framed botanical prints are versatile to fit the size of room/wall. A group of the prints work for a bigger area, and a single print is great for individual “cubicles” and have a theme.

Moonlight Fern – Set of 6 Z Gallerie

Liz Williams Interiors

Other ideas for art can be abstract, still life drawings, floral, music, dance,…  Besides framed or canvas art,  wall decals are inexpensive and give impacts.

Jane Malinina

GChome

My last idea was to group small frames with photos or postcards. This is inexpensive and can be impressive. You can be creative with the composition. IKEA has this collage frame that already did the thinking for you.

IKEA Vaxbo

I am happy to report the office manager took my advice and had a satisfactory result!