The class assignment was creating a visual identity guide for the fitness apparel brand Verkz. My biggest challenge is, I strongly dislike working out.
I decided to design a brand for people like me. People who enjoy movements as part of daily living. People who love dancing along to beautiful music. People who are attracted to colors and textures. I drew inspiration from traditional Spanish culture and vibrant colors such as flamenco dance, matador outfits, stories of Carmen and Don Quixote, tapas bars, artists such as Salvador Dali and Joan Miro, and architecture by Antoni Gaudi.
I designed the logo, color palette, a promotional image for poster and social media, and a concept of the store. I just had fun with the assignment.
Sustainability was part of my motivation to becoming a designer of the built environment. In this series, I wanted to blur the line between the land and the sea and show the beauty of our planet. My wish is for people to love and appreciate our environment and take actions to protect it.
After 25 years of working in interior design and architecture, I cannot help finding design in everything I see. I think it is a kind of occupational hazard. I chose to use photographs of flowers that had been in my garden in combination with design sketches to show how nature inspires me.
Decay is a natural process and is unavoidable. While it is hard to let go the past, we can learn to appreciate the beauty that had been deepened with time.
I love the look and smell of fresh flowers. It is never easy to put the wilted flowers in trash. To me, wilted flowers are not ‘done’. I am obsessed with drying flowers and keeping them in the house. Without moisture, dried flowers continue to decay slowly. The colors became more intense, the fragrance turned faint and mellow, and the texture got more delicate. In this series, I intend to bring out the matured beauty of these roses by manipulating and painting on the photographs. I chose the square format for the images can be rotated and combined in different ways. Using the same four base images, I created style variations showing many faces of the beauty of decay.