The class assignment was creating a visual identity guide for the fitness apparel brand Verkz. My biggest challenge is, I strongly dislike working out.
I decided to design a brand for people like me. People who enjoy movements as part of daily living. People who love dancing along to beautiful music. People who are attracted to colors and textures. I drew inspiration from traditional Spanish culture and vibrant colors such as flamenco dance, matador outfits, stories of Carmen and Don Quixote, tapas bars, artists such as Salvador Dali and Joan Miro, and architecture by Antoni Gaudi.
I designed the logo, color palette, a promotional image for poster and social media, and a concept of the store. I just had fun with the assignment.
Sustainability was part of my motivation to becoming a designer of the built environment. In this series, I wanted to blur the line between the land and the sea and show the beauty of our planet. My wish is for people to love and appreciate our environment and take actions to protect it.