Visual Identity Guide

This is a documentation of my journey of creating branding for a local bakery café that desperately needed creative help when COVID-19 hit. I was clueless and had to figure out everything. Many thanks to wonderful professors at Arts Media & Performance at LAMC for their support and encouragement! There is still so much to do. I am not satisfied with what I have done but is thrilled to see some results of my sweat and tear.

https://indd.adobe.com/view/964e8507-1134-4c30-a7f4-06477f639e54

American Riviera Design Conference 2018

After the success of last year’s first American Riviera Design Conference, ASID Los Angeles Chapter once again held the event in beautiful Santa Barbara, California this year.
The weather was perfect. The format followed last year’s event with an improved scheduling and more presentations. It was great to spend time with friends I already knew and made new friends. It was a tremendous effort of the organizers, sponsors, presenters and the attendees to made the two-day conference go smoothly.
Another mission of this year’s conference was to support the local communities that have been severely impacted by fire and flood. ASID LA held a raffle with 75% of the proceeds benefiting the Santa Barbara Bucket Brigate.
Below is the event timeline. I have added links for quick access.
Thursday, June 7th, 2018
11:00 am – 1:00 pm – Kick off Lunch
Riviera Ballroom at The Canary Hotel
11:15 am – Speaker: Ed Paulsen and Lisa Masino, Kravet Fabrics
            “Modern Tailor”
12:15 pm – Speakers: Shannon Ratcliffe and Venessa Kogevinas, LUXE Interiors + Design
            “Mad for Marketing”
My takeaway from the LUXE presentation was sending follow-up emails to new contacts right after the events no matter how tired you are. I always thought it was best to wait until the next business day, and I almost always got so busy and procrastinated until it didn’t make sense to email those people. 
1:30 pm – 3:00 pm Tour Kogevina’s Luxury Properties Landmark Estate, “Robledal”, situated in the most exclusive part of Hope Ranch
3:30 pm – 5:00 pm Tour of Armstrong Associates Arlington Village Santa Barbara, a mixed-use residential and commercial development
Architects: Peikert +RRM Design Group
5:30 pm – 7:30 pm – Luxe Interiors + Design Reception  
Champagne Reception and hors d’oeuvres
Speaker/CEU: Julie Arcelay, Sub-Zero, Wolf, and Cove
        “Luxury Outdoor Kitchens”

Ready for another day of fun!

Friday, June 8th, 2018
9:00am – 10:30am – Breakfast and Presentation 
Presentation: Raina Cox & Eric Runner, Farrow & Ball Inc.
11:00am – 1:00pm – Lunch & CEU’S
Pullman Room at The LARK
11:15am- 12:00pm Speaker/CEU: Barry Cik, Naturepedic
“Flame Retardant in Home Furnishings”
12:00pm-12:45Pm Speaker/CEU: Guy Elston, Morris Tait Associates
“Disguise and Hide- Designing for Technology”
1:30 – 3:30pm – Montecito
William Laman, Furniture Garden Antiques
Elizabeth Ribons- Walking Antique Tour in Montecito
        The list of shops curated by Elizabeth Ribons can be download from http://www.mentormeresource.com/ when you provide your name and email.
4:00pm – 7:30pm – Tour of SBIFF The Riviera Theatre, and Movie
4:30 Speaker/: Shelby Fowler, Sherwin Williams
4:45 Speaker/: Leslie Delli-Venneri, Victoria + Albert
5:00 pm -7:30 Movie: RBG, Ruth Bader Ginsberg

The ‘Flat Stanley’ Project

In spring of 2017, I agreed to help my niece in Northern California with her ‘Flat Stanley’ project. For two weeks, I was to take Stanley to visit various places in Southern California. It was an interesting experience. Below is a list of places we visited. Yes, I took the assignment seriously.
Thursday, 4/6/17
Arrival (Chatsworth)
Saturday, 4/8/17
9301 Tampa Avenue, Northridge, CA 91324
Sunday, 4/9/17
300 E. Martilija Street, Ojai, CA 93023
KNEAD Baking Company
469 E. Ojai Avenue, Ojai, CA 93023
Bart’s Bookstore (Ojai)
302 W. Martilija Street, Ojai, CA 93023

Waypoint Cafe at Camarillo Airport (Camarillo) http://www.thewaypointcafe.com/

740 Ventura Boulevard, Camarillo, CA
Gardens of the World (Thousand Oaks) http://www.gardensoftheworld.info/
2001 Thousand Oaks Boulevard, Thousand Oaks, CA 91362

Thursday, 4/13/17
Belwood Bakery Cafe (Northridge) http://www.belwoodbakerycafe.com/
8735 Tampa Avenue, Northridge, CA 91324

Saturday, 4/15/17
Downtown Los Angeles (Los Angeles)
Little Tokyo
Union Station
El Pueblo
Olvera Street
Millennium Biltmore Hotel
Jewelry District

Sunday, 4/16/17
California State University, Northridge (Northridge) https://www.csun.edu/

Thursday, 4/20/17

The Way I Cook

I love eating! Eating and cooking come together in my life. Cooking to me is not a chore but a creative process that I enjoy. Cooking and eating involve all five senses.
I am not a gourmet cook. I don’t have any formal training in cooking. I didn’t start cooking until I left home for college. I cook for my own enjoyment with ingredients I can get. I believe cooking has many benefits:
  1. building a connection between the food and my body/mind. Knowing what is in my food and how the ingredients come together to become a dish, my body doesn’t experience ‘anxiety’.
  2. eating exactly what I want. I have certain preferences that no restaurant can accommodate. This is important for people with diet restrictions.
  3. good for the environment. I do feel guilty when I order take out, fast food, or taking home leftovers. All the packaging that I don’t use when I cook and eat at home.
  4. quality time with family and friends. Food brings people together.
  5. save money. I enjoy going out for good food with good service but it gets expensive. I invest in good quality cookware so I get better results.
Cooking does take time, but it is time well spent. My goals is encouraging people to cook more for and with their loved ones. Through sharing recipes, I hope to create an energy of happiness.

IMG_20160215_200224

9 dishes I made for Chinese New Year celebration with family.

What I Ate in A Week

Just for fun, I tracked (most of) what I ate in a week and took photos that I managed to take. The photos are quick snapshots. I did not track much of drinks and snacks.

Sunday, March 13, 2016

Dinner: Pan-fried tilapia, bean sprout salad, cucumber salad, sauteed spinach, and rice.

IMAG3907 IMAG3909 IMAG3908IMAG3910

Snack: Strawberries with caramelized condensed milk.

Monday, March 14, 2016

Lunch: Rice with meat sauce, spinach, bean sprout salad, and cucumber salad.

IMAG3911

Snack: Strawberry short cake

IMAG3914

Dinner: Vegetable soup, tonkatsu (deep-fried pork cutlet), sauteed zucchini, bean sprout salad, and rice.

IMAG3915

Tuesday, March 15, 2016

Breakfast: coffee

Lunch: Vegetable soup, pan-fried garlic port chop, and rice.

IMAG3916

Snack: Dairy Queen small vanilla cone

Dinner: Spaghetti with meat sauce

IMAG3919

Wednesday, March 16, 2016

Breakfast: coffee

Lunch: Spaghetti w/meat sauce

Snack: Oriental Beauty tea, and a piece of cake

IMAG3926 IMAG3923

Dinner: Vegetable soup, corned beef, cabbage, and rice.

IMAG3929

Snack: Drumstick

Thursday, March 17, 2016

Breakfast: coffee, and spaghetti with meat sauce

St. Patrick’s Day lunch with a friend: Iced tea, mulligatawny soup, Irish beef stew, sausages, Irish coffee, & sticky toffee pudding w/ice cream

IMAG3931 IMAG3932 IMAG3933 IMAG3934 IMAG3935

Dinner: Ginger & scallion pork chop, kale w/carrot, cucumber salad, beansprout salad and rice.

IMAG3937

Snack: A piece of cake, hot yuzu honey drink.

Friday, March 18, 2016

Breakfast: coffee & a piece of cake

Lunch: Instant seafood noodle soup with egg and cabbage.

IMAG3944 IMAG3938

Dinner at Black Angus: bread, appetizer sampler, baked potato soup, and prime rib with onion rings.

IMAG3939 IMAG3940 IMAG3942 IMAG3941

Saturday, March 119, 2016

Breakfast: coffee, a piece of cake, and instant noodles.

IMAG3943 IMAG3945

Lunch: Corned beef, cabbage, and rice.

IMAG3946

Dinner: Braised beef with daikon & carrots, cucumber salad, pan-fried eggplant, and rice.

IMAG3979

Dessert: Mud pie with Pearl Dew Oolong tea.

IMAG3981

Sunday, March 20, 2016

Breakfast: coffee & a piece of cake

Lunch: Spaghetti with meat sauce and Buffalo wings

IMAG3985IMAG3986

This was an interesting experiment. Remember to take photos before I eat was harder than I thought. If I do this again, I should take photos of EVERYTHING I put into my mouth.