[Guest Post] How to Get Your Art Noticed

Photo Credit: Eddy Klaus via Unsplash under License

Getting Started

The art business is notoriously tough to break into. Getting your art noticed by art galleries, potential employers and art enthusiasts requires a lot of hard work, the right platforms and persistence. Building up your portfolio, creating a strong social media strategy and online art presence, and making connections are the key steps to gaining recognition for your art.

 

Harness Social Media

These days, social media is one of the most effective ways to get your name out in the world as an artist. The right social media strategy can make all the difference in how many people view and share your artwork. Pinterest, Instagram, Twitter, and Facebook are all excellent tools for promoting art.

Think carefully about the content you post. You need to give people a reason to follow you in the first place. Post content that you don’t have on your blog or website, like beginning sketches or the first stages of home sculptures and home paintings. Works in progress are a great way to let fans see your artistic process.

But posting good content isn’t the only part of a good social media strategy. Interaction is key. If you want to gain followers, you need to actually get involved in the online art community. Follow accounts similar to yours, leave comments and ‘likes’, and you may find yourself gaining much more followers. It’s also a good idea to join online communities exclusively devoted to posting art online and connecting with other artists. DeviantArt – the largest online social community for art enthusiasts and artists – is a prominent example.

 

Build Your Portfolio

Every artist should have a media kit with a portfolio. If you want your artwork noticed by the curators of art galleries, you need to build up a substantial and impressive body of work. Without it, there is not much chance you will be taken seriously.

As most artists know, the art world is very competitive and you must stand out to be noticed. Your media kit should accurately represent who you are as an artist, and should include a portfolio of your artwork, an artist statement, a brief biography, your press releases, published articles, and an artist business card and brochure.

Photo Credit: NeONBRAND via Unsplash under License

 

Interior Design

Targeting the art gallery market is not the only way to go. There are other ways to sell your art and get exposure. The interior design market is a great example of a massive industry that is always in need of new art. Interior designers are constantly in need for home paintings and home sculptures.

Before approaching designers, do research to make sure their work is in sync with your own, then put together a wide array of pieces for them to choose from. If they find the piece they’re looking for, they won’t mind if you lack experience and training.

Interiorart designers often hang around studio tours, art shows and art galleries – from where you can also gain inspiration. Remember, connection and interaction is essential to getting noticed in the art world. Going out to these places is a great way to meet potential interior designers, employers, art lovers and other artists.

 

Harper is an Auckland-based freelance writer who loves discussing home and lifestyle topics. She has enjoyed the privilege of writing content for local businesses such as Sea Containers. Harper keeps her home simple by choosing minimalistic décor and design. You can find more of her written work on her Tumblr page: Harper Reid.

 

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[Ask Michelle] Renovation Project Mistakes

What’s the Most Common Mistake People Make with Renovation Projects? 
Definitely not budgeting enough time and/or money. It always takes longer and cost more.
It’s best to start interviewing design professionals as soon as you are considering a project. Experienced design professionals and help you with determining the budget and time line. Even for a DIY project, paying for a consultation session with a professional can save you time and money.
When it comes to money, I suggest setting aside additional 5% – 10% of your project budget as the “emergency fund”. Almost always, “unforeseen circumstances” occur during the construction process. If it turns out the extra money was not used, it’s yours to keep!
For best results, you should allow a minimum of 2 – 3 months for planning and designing for a small project. Large projects require more time for designing. No matter how experience the designer is, each project is unique and require time for study and research. You also want to explore different options and make the educated decisions.

[Ask Michelle] I can’t Afford a Designer!

Designers are expensive. My project is small and I am planning to do part of work myself. My contractor said he had done many similar projects and would help me with selecting products materials.
The truth is you can’t afford not having a designer. Designers are more than having fancy styles and good taste and know how to shop. In order to be professional designers, one has invested years of hard work to gain knowledge, skills, and experience. A good designer guides you through options, organizes the information, and prevents mistakes. Without a designer, you are risking spending more money and time and settling for a less-satisfactory result. You should figure 10% – 15% of your budget for design. You don’t always need a full-service package. Even small projects can use design input. If you can’t afford hiring a designer, you can’t afford the project.
Contractors are not designers. They may be design enthusiasts like yourself, but there is a reason they didn’t choose to work as designers. (Some firms do offer design and build services. In such case, you should check their qualifications for designing and building.) On the other hand, ask questions if a designers offers to act as a general contractor.

[Survey] Help Designers Improve

I often wonder, as a designer, if I am offering what people want/need. I am certain there are many things I can improve or change but people are not telling me. I can easily find reasons why people should hire designers. But I can’t find why people prefer not to work with designers.

What if residential designers can learn what homeowners, industry partners and contractors want? Sure this won’t bring world peace. But it will minimize unnecessary frustrations of all parties involved in a design project. We will make the profession better. Please help and fill out the survey to share your opinions. You have the option to be anonymous. After I have collected enough responses and organized them, I will share the results in a blog article. Please share this SURVEY with those who may be interested in contributing.

Thank you in advance for helping out!

Social Media can be Fun

A few years back, part of my deal was helping designers with social media. I started experiencing all different platforms. Social Media had changed a lot. Many designers are frustrated as it takes time and doesn’t bring any business. The thing is, most of the marketing specialists are not interior designers. Social Media is a great way to reach to many people with very little cost. But interior designers just need a handful of great projects (and a dozen of OK ones) each year. Many of us is are one-person studios and struggle to find time for social media.
Social Media is a branding tool for us creative minds. I use social media to present myself in a certain way hoping to attract people who share the same values and interests. It’s hard to showcase on my business website that besides being a professional designer with the required qualification, I am also a classical musician, a bookworm (still challenged with English), a tea seller, an artist, a home cook, and a makeup addict. All the non-design related qualities set me apart from other designers. My suggestion is don’t worry about what others say you should or shouldn’t do. Have fun with social media! It’s fine to do things different. One of my clients found me on Houzz because I posted plans while no other local professionals did. Think about who we like to follow on social media. We follow people/businesses that enjoy what they do, offer good information, and match our values.