[Guest Post] How to Get Your Art Noticed

Photo Credit: Eddy Klaus via Unsplash under License

Getting Started

The art business is notoriously tough to break into. Getting your art noticed by art galleries, potential employers and art enthusiasts requires a lot of hard work, the right platforms and persistence. Building up your portfolio, creating a strong social media strategy and online art presence, and making connections are the key steps to gaining recognition for your art.

 

Harness Social Media

These days, social media is one of the most effective ways to get your name out in the world as an artist. The right social media strategy can make all the difference in how many people view and share your artwork. Pinterest, Instagram, Twitter, and Facebook are all excellent tools for promoting art.

Think carefully about the content you post. You need to give people a reason to follow you in the first place. Post content that you don’t have on your blog or website, like beginning sketches or the first stages of home sculptures and home paintings. Works in progress are a great way to let fans see your artistic process.

But posting good content isn’t the only part of a good social media strategy. Interaction is key. If you want to gain followers, you need to actually get involved in the online art community. Follow accounts similar to yours, leave comments and ‘likes’, and you may find yourself gaining much more followers. It’s also a good idea to join online communities exclusively devoted to posting art online and connecting with other artists. DeviantArt – the largest online social community for art enthusiasts and artists – is a prominent example.

 

Build Your Portfolio

Every artist should have a media kit with a portfolio. If you want your artwork noticed by the curators of art galleries, you need to build up a substantial and impressive body of work. Without it, there is not much chance you will be taken seriously.

As most artists know, the art world is very competitive and you must stand out to be noticed. Your media kit should accurately represent who you are as an artist, and should include a portfolio of your artwork, an artist statement, a brief biography, your press releases, published articles, and an artist business card and brochure.

Photo Credit: NeONBRAND via Unsplash under License

 

Interior Design

Targeting the art gallery market is not the only way to go. There are other ways to sell your art and get exposure. The interior design market is a great example of a massive industry that is always in need of new art. Interior designers are constantly in need for home paintings and home sculptures.

Before approaching designers, do research to make sure their work is in sync with your own, then put together a wide array of pieces for them to choose from. If they find the piece they’re looking for, they won’t mind if you lack experience and training.

Interiorart designers often hang around studio tours, art shows and art galleries – from where you can also gain inspiration. Remember, connection and interaction is essential to getting noticed in the art world. Going out to these places is a great way to meet potential interior designers, employers, art lovers and other artists.

 

Harper is an Auckland-based freelance writer who loves discussing home and lifestyle topics. She has enjoyed the privilege of writing content for local businesses such as Sea Containers. Harper keeps her home simple by choosing minimalistic décor and design. You can find more of her written work on her Tumblr page: Harper Reid.

 

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The ‘Flat Stanley’ Project

In spring of 2017, I agreed to help my niece in Northern California with her ‘Flat Stanley’ project. For two weeks, I was to take Stanley to visit various places in Southern California. It was an interesting experience. Below is a list of places we visited. Yes, I took the assignment seriously.
Thursday, 4/6/17
Arrival (Chatsworth)
Saturday, 4/8/17
9301 Tampa Avenue, Northridge, CA 91324
Sunday, 4/9/17
300 E. Martilija Street, Ojai, CA 93023
KNEAD Baking Company
469 E. Ojai Avenue, Ojai, CA 93023
Bart’s Bookstore (Ojai)
302 W. Martilija Street, Ojai, CA 93023

Waypoint Cafe at Camarillo Airport (Camarillo) http://www.thewaypointcafe.com/

740 Ventura Boulevard, Camarillo, CA
Gardens of the World (Thousand Oaks) http://www.gardensoftheworld.info/
2001 Thousand Oaks Boulevard, Thousand Oaks, CA 91362
Thursday, 4/13/17
Belwood Bakery Cafe (Northridge) http://www.belwoodbakerycafe.com/
8735 Tampa Avenue, Northridge, CA 91324
Saturday, 4/15/17
Downtown Los Angeles (Los Angeles)
Little Tokyo
Union Station
El Pueblo
Olvera Street
Millennium Biltmore Hotel
Jewelry District
Sunday, 4/16/17
California State University, Northridge (Northridge) https://www.csun.edu/
Thursday, 4/20/17

CAD Myths Clarified

Being a formally educated designer and having been providing architectural/construction drafting services to design professionals for over a decade, I find most people, even professionals in the industry, are not clear about CAD (Computer Aided Drafting).
CAD is the way to design.
CAD is a production and communication tool, not a design tool.
CAD is faster.
CAD does produce clean and accurate documents and can be efficient in revisions. But the quality depends on the person using the program.
Manual Drafting and Sketching are outdated.
Manual drafting and sketching are activities directly connected to our brains. Studies show students taking notes by hand in class generally do better compared to students taking notes with their laptops.
In general, people don’t respect the profession of CAD drafting. Even drafters don’t have pride in this line of work. Good CAD drafters are not just computer program operators. They are an essential part of every successful projects. A drafter, CAD or manual, must understand design and construction and how things ae made.
After getting my B.A. in Art with emphasis in interior design and a few year of work experience, I spent 2 semesters (30 hours per week for 40 weeks) to complete the CAD certification program. With the skilled I learned, I was able to work with architects and designers on high-end projects and gain experience. I have invested a lot of time and effort. I get asked often, but I really don’t know how to learn CAD in a short time.
CAD programs does offer many advantages. BIM (Building Information Modeling) and other 3D programs enable us to study the design closely and communicate effectively with the entire team. But what we have neglected is continue to strengthen our fundamental skills such as simply using pencil and paper.

[Ask Michelle] Do I Need a Licensed Architect for My Remodeling Project?

In the State of California, not all building projects need to be designed by a licensed architect. According to the chart posted on California Architects Board‘s website, unlicensed persons may design the following:
  • Single-family dwelling of woodframe construction not more than two stories and basement in height.
  • Multiple dwellings containing not more than four dwelling units of woodframe construction not more than two stories and basement in height. No more than four dwelling units per lot.
  • Garages or other structures appurtenant to single-family dwelling, or woodframe construction not more than two stories and basement in height.
  • Agricultural and ranch buildings of woodframe construction, unless the building official having jurisdiction deems that an undue risk to the public health, safety, or welfare is involved.
  • Nonstructural or nonseismic storefronts, interior alterations or additions, fixtures, cabinetwork, furniture, or other appliances or equipment, including nonstructural or nonseismic work necessary to provide for their installation.
If structural design is necessary, the designer (licensed architect or not) will work with an engineer. 
Additional reading:
Consumer’s Guide to Hiring an Architect – California Architects Board

San Jose / San Francisco Victorian Themed Tour – Day 4

This was the last day of our tour.
Sutro’s at Cliff House:
Our last meal in San Francisco was this elegant brunch with a view of the ocean. While we were browsing the old photos on walls, the executive chef came to us and told us the story of Cliff House. It was destroyed and re-built twice. The brunch was fabulous with live harp music and a view of the ocean. A great way to say good-bye to San Francisco.
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Sutro Baths: A Forgotten Landmark https://youtu.be/2jCtJWGcLfs
A beautiful ending to this memorable trip. With Eleanor as our guide, I learned a great deal about furniture. There was just not enough time.
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