Brand Design: Fitness Apparel

The class assignment was creating a visual identity guide for the fitness apparel brand Verkz. My biggest challenge is, I strongly dislike working out.

I decided to design a brand for people like me. People who enjoy movements as part of daily living. People who love dancing along to beautiful music. People who are attracted to colors and textures. I drew inspiration from traditional Spanish culture and vibrant colors such as flamenco dance, matador outfits, stories of Carmen and Don Quixote, tapas bars, artists such as Salvador Dali and Joan Miro, and architecture by Antoni Gaudi.

I designed the logo, color palette, a promotional image for poster and social media, and a concept of the store. I just had fun with the assignment.  

Visual Identity Guide

This is a documentation of my journey of creating branding for a local bakery café that desperately needed creative help when COVID-19 hit. I was clueless and had to figure out everything. Many thanks to wonderful professors at Arts Media & Performance at LAMC for their support and encouragement! There is still so much to do. I am not satisfied with what I have done but is thrilled to see some results of my sweat and tear.

https://indd.adobe.com/view/964e8507-1134-4c30-a7f4-06477f639e54