Photo Credit: Eddy Klaus via Unsplash under License
The art business is notoriously tough to break into. Getting your art noticed by art galleries, potential employers and art enthusiasts requires a lot of hard work, the right platforms and persistence. Building up your portfolio, creating a strong social media strategy and online art presence, and making connections are the key steps to gaining recognition for your art.
Harness Social Media
These days, social media is one of the most effective ways to get your name out in the world as an artist. The right social media strategy can make all the difference in how many people view and share your artwork. Pinterest, Instagram, Twitter, and Facebook are all excellent tools for promoting art.
Think carefully about the content you post. You need to give people a reason to follow you in the first place. Post content that you don’t have on your blog or website, like beginning sketches or the first stages of home sculptures and home paintings. Works in progress are a great way to let fans see your artistic process.
But posting good content isn’t the only part of a good social media strategy. Interaction is key. If you want to gain followers, you need to actually get involved in the online art community. Follow accounts similar to yours, leave comments and ‘likes’, and you may find yourself gaining much more followers. It’s also a good idea to join online communities exclusively devoted to posting art online and connecting with other artists. DeviantArt – the largest online social community for art enthusiasts and artists – is a prominent example.
Build Your Portfolio
Every artist should have a media kit with a portfolio. If you want your artwork noticed by the curators of art galleries, you need to build up a substantial and impressive body of work. Without it, there is not much chance you will be taken seriously.
As most artists know, the art world is very competitive and you must stand out to be noticed. Your media kit should accurately represent who you are as an artist, and should include a portfolio of your artwork, an artist statement, a brief biography, your press releases, published articles, and an artist business card and brochure.
Photo Credit: NeONBRAND via Unsplash under License
Targeting the art gallery market is not the only way to go. There are other ways to sell your art and get exposure. The interior design market is a great example of a massive industry that is always in need of new art. Interior designers are constantly in need for home paintings and home sculptures.
Before approaching designers, do research to make sure their work is in sync with your own, then put together a wide array of pieces for them to choose from. If they find the piece they’re looking for, they won’t mind if you lack experience and training.
Interiorart designers often hang around studio tours, art shows and art galleries – from where you can also gain inspiration. Remember, connection and interaction is essential to getting noticed in the art world. Going out to these places is a great way to meet potential interior designers, employers, art lovers and other artists.
Harper is an Auckland-based freelance writer who loves discussing home and lifestyle topics. She has enjoyed the privilege of writing content for local businesses such as Sea Containers. Harper keeps her home simple by choosing minimalistic décor and design. You can find more of her written work on her Tumblr page: Harper Reid.