A few years back, part of my deal was helping designers with social media. I started experiencing all different platforms. Social Media had changed a lot. Many designers are frustrated as it takes time and doesn’t bring any business. The thing is, most of the marketing specialists are not interior designers. Social Media is a great way to reach to many people with very little cost. But interior designers just need a handful of great projects (and a dozen of OK ones) each year. Many of us is are one-person studios and struggle to find time for social media.
Social Media is a branding tool for us creative minds. I use social media to present myself in a certain way hoping to attract people who share the same values and interests. It’s hard to showcase on my business website that besides being a professional designer with the required qualification, I am also a classical musician, a bookworm (still challenged with English), a tea seller, an artist, a home cook, and a makeup addict. All the non-design related qualities set me apart from other designers. My suggestion is don’t worry about what others say you should or shouldn’t do. Have fun with social media! It’s fine to do things different. One of my clients found me on Houzz because I posted plans while no other local professionals did. Think about who we like to follow on social media. We follow people/businesses that enjoy what they do, offer good information, and match our values.
MICHELLE CHIANG 