The class assignment was creating a visual identity guide for the fitness apparel brand Verkz. My biggest challenge is, I strongly dislike working out. I decided to design a brand for people like me. People who enjoy movements as part of daily living. People who love dancing along to beautiful music. People who are attractedContinue reading “Brand Design: Fitness Apparel”
Tag Archives: visual identity
Visual Identity Guide
This is a documentation of my journey of creating branding for a local bakery café that desperately needed creative help when COVID-19 hit. I was clueless and had to figure out everything. Many thanks to wonderful professors at Arts Media & Performance at LAMC for their support and encouragement! There is still so much toContinue reading “Visual Identity Guide”
MICHELLE CHIANG 