The class assignment was creating a visual identity guide for the fitness apparel brand Verkz. My biggest challenge is, I strongly dislike working out. I decided to design a brand for people like me. People who enjoy movements as part of daily living. People who love dancing along to beautiful music. People who are attractedContinue reading “Brand Design: Fitness Apparel”
Author Archives: MichelleChiang.design
Visual Identity Guide
This is a documentation of my journey of creating branding for a local bakery café that desperately needed creative help when COVID-19 hit. I was clueless and had to figure out everything. Many thanks to wonderful professors at Arts Media & Performance at LAMC for their support and encouragement! There is still so much toContinue reading “Visual Identity Guide”
Blurring the Lines
Sustainability was part of my motivation to becoming a designer of the built environment. In this series, I wanted to blur the line between the land and the sea and show the beauty of our planet. My wish is for people to love and appreciate our environment and take actions to protect it.
Delicious Architecture
Some examples of delicious architecture in Southern California.
Life in Images – Occupational Hazzard
After 25 years of working in interior design and architecture, I cannot help finding design in everything I see. I think it is a kind of occupational hazard. I chose to use photographs of flowers that had been in my garden in combination with design sketches to show how nature inspires me.
